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The Conversation
The Conversation
Vivian Gerrand, Associate Lecturer, Australian National University; Deakin University

Hustle, muscle and grift: how the manosphere has grown into a money-making machine

The manosphere is big business today. Once a niche network lurking on the margins of the internet, this diverse community of male supremacist cultures has grown into a transnational profit-making enterprise.

Our new review of the growing body of research on the manosphere reveals how it’s evolved.

It used to be largely special interest men’s rights groups, such as pick-up artists and incels (involuntary celibates). It’s now a widely mainstreamed and commercialised ecosystem, led by high-profile influencers or “manfluencers”.

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