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Sports Illustrated
Sports Illustrated
Gary Van Sickle

Hunting the Best New Golf Gear at the PGA Merchandise Show

There was plenty to see at the sprawling 2025 PGA Merchandise Show. | Scott Halleran/PGA of America

ORLANDO, Fla.—The Masters Tournament is the first sign of spring for many northerners, frostbacks and frozen tundrists (a word I invented for your reading pleasure).

The PGA Merchandise Show annually held here in January at the sprawling Orange County Convention Center is not the first sign of anything. It is merely a merciful timeout from short, dark days and wind-chill factors. Spring remains just a rumor Up North where I live (balmy Pittsburgh), especially days after New Orleans shockingly increased its all-time snowfall record from 2.6 to 8.0 inches. The golf equivalent would be Tiger Woods winning the U.S. Open by about 51 shots.

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