For many, the notable takeaway from Hunt’s recent announcement about adding a sustainability angle to their wheel program was that they’re going from black to paint-less silver spokes on a few models. Big deal, right?
The UK brand’s efforts might sound lackluster when compared to what companies like Forge and Bond are doing with their line of 100% recyclable, zero-waste thermoplastic wheels. But you’d be wrong to assume that Hunt’s moves—which indeed do include more than just silver spokes—aren’t meaningful ones in the effort to address climate change.
