I've been saying for years that electric vehicles won't go mainstream in the US until there are electric pickup trucks. Here in the US, we love our pickup trucks. So much so that pickup trucks are typically the number 1, 2, and 3 selling vehicles annually.
Well, electric pickups arrived in 2022 and there are already three of them on the market, soon to be joined by at least two or three more. I personally own two of the three currently available, a Rivian R1T and a Ford F-150 Lightning.