
Disney-owned Hulu is banning password sharing, cracking down on the practice of subscribers sharing passwords with people outside their household. Disney's policy went into effect on Jan. 25 for new subscribers and will be in effect for existing Hulu subscribers as of March 14.
It shouldn’t come as a surprise that Hulu is cracking down on password sharing, although sharing passwords has been the norm since the rise of streaming entertainment. In fact, Netflix even encouraged the practice before reversing course last year. Hulu parent Disney cracked down on password sharing for its Disney Plus and ESPN Plus services late last year. But what does this new policy mean for current and future customers of Hulu?