There hasn’t been a Hefner in charge of Playboy since 2017, but change could be on the horizon for the adult entertainment empire.
Cooper Hefner, the youngest son of company founder Hugh Hefner (who died in 2017), has made a $100 million buyout offer for the company’s intellectual property and brand assets. Playboy Enterprises is currently a publicly traded entity, with a market cap of just $64 million—and it was roughly $10 million lower than that before Hefner’s bid.
