Cooper Hefner has given an insight into "family time" with his wife and children - very much in contrast to the 'Playboy lifestyle' that's associated with his late father Hugh Hefner.
The businessman, 30, shared a photo of his family on Instagram yesterday to mark Memorial Day in the US - with Cooper currently a reservist for the US Air Force himself.
The photo showed Cooper sitting outside with his wife Scarlett Hefner, 31, and their three children; Betsy, almost two, and two-month-old twins Marigold and Blossom.