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Evening Standard
Evening Standard
Business
Daniel O'Boyle

‘Huge US push’ boosts sales for Made in Chelsea star’s jewellery brand Serge DeNimes

Sales boomed at Made in Chelsea star Oliver Proudlock’s jewellery brand Serge DeNimes thanks to the business launching in America.

Revenue was up by 20% to £2.4 million as retailers like Macy’s and Bloomingdales started stocking its rings, necklaces and bracelets in the US.

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