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The National (Scotland)
The National (Scotland)
National
Jamie Calder

'Huge potential' for haggis as campaign to lift US ban ahead of World Cup launches

Scottish Government Simon Howie United States World Cup Gordon Smart Scotland
The Scottish Government weighed in saying there is "huge potential" for the product in the US (Image: Simon Howie Butchers)

THE Scottish Government has said there is "huge potential" for haggis in the US market, where the dish is currently banned under US Department of Agriculture regulations.

It comes as a campaign to lift the ban has started, led by one of Scotland's top butchers, Simon Howie, who's butcher firm is Scotland's best-selling haggis brand, with annual profits of around £7 million.

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