An immersive “competitive socialising” venue based on the TV game show The Cube is to open at Canary Wharf later this year.
Groups of four will have to grapple with challenges in 21 perspex cubes spread over four floors at the 23,000 sq ft space.
It will be the second The Cube attraction in the UK following the opening of the original Manchester site in 2022, which has already hosted 150,000 players.
The ITV show hosted by Phillip Schofield ran for 11 series from 2009 and 2021 with prize money that peaked at £1 million.
Contestants will will face seven single and multi-player games in the four metre square cubes “designed to test their physical and mental agility.”
Edward Mellors, director of operator Mellors Group said: “We’re excited to bring our high-quality, up-market competitive socialising concept, The Cube, to London. We’re especially happy to be opening in Canary Wharf which has become such a great place to spend time and to have fun, and which is now fantastically well connected with fast public transport connections to all parts of London and further afield.
As well as the game itself the site on Charter Street will have a burger bar called The Butcher, a Toni Loco Pizzeria, and six bars.
“We believe competitive socialising to be much more than a trend; it’s the future of socialising full stop. That’s why we’ve been prepared to invest so significantly in creating a venue that will stand apart from competitors and where customers will enjoy a real wow factor.”
Stuart Fyfe, MD of retail, Leisure and Hospitality, at Canary Wharf Group, said: “This innovative competitive socialising experience will be a fantastic addition to the incredible range of dining, retail and entertainment already on offer here. Given the phenomenal success we’ve seen in Manchester, I’m positive THE CUBE will be a hit - it’s such a unique and thrilling concept. With state-of-the-art game technology spread over two floors, coupled with great food and drink options, it will complement everything else we have here perfectly.
