LOS ANGELES — After a dormant summer on the airwaves, Rick Caruso's mayoral campaign on Thursday reserved $17 million worth of broadcast TV ad time spread over the remaining weeks of the race — a commitment that does not include cable or digital advertising, meaning the spending total will likely grow.
It's a colossal sum — likely the largest single-day ad reservation ever placed in a local L.A. race — and a level of spending that could help Caruso narrow the double-digit gap in the Nov. 8 general election.
The real estate developer is slated to spend about $2.3 million a week on broadcast advertising through the general election, according to media tracking firm AdImpact. That weekly figure is roughly three times as much as Rep. Karen Bass spent on all TV advertising ahead of the primary.
