A busty billboard has gone up in Salford as part of a campaign which began in a Stockport living room and has now enlisted the help of TV personality Vicky Pattison.
Samantha Ryder began her boob tape business Perky Pear along with her twin sister Charlotte, in their family home in Stockport. The twins say the #UPLIFTINGYOU campaign, and the second largest billboard in Europe on Victoria Warehouse in Salford, aims to encourage women to wear whatever they want and embrace the bodies they have.
She says: “To be going from building this business with my sister from my mum’s living room in Stockport to having the second largest billboard in Europe feels incredibly surreal.
"It’s the first time ever this billboard has shown cleavage like this and I think it’s so important to let women know they can wear whatever they want and love their bodies. Us women already have enough to worry about - how to hide bra straps doesn’t have to be one of them. Many of our customers say our products have taken the stress and limitations out of their wardrobe options”.
According to statistics published by Parliament.uk, 65% of under 18s think there is an ‘ideal’ body type, and over 6 in every 10 women feel negatively about their bodies - citing diet culture, postnatal pressures, social media, and a lack of visual representation of older women as the main driving forces behind their attitudes.
Vicky said: "I think learning to love the skin you’re in is one of the hardest things you can do - it’s almost as if society doesn’t want you to like what you see in the mirror. I look back at how I was in my 20s and I was so insecure, wracked with self-doubt and downright miserable. As I got older I realised that yes I want to look good, but what good is that if you’re not living the life you want?”.
“The campaign is all about making women feel good inside and out. Perky Pear is a brand that wants people to feel confident and good about themselves, and show that it’s not about changing who you are or hiding your so-called ‘flaws’ - it’s about making the most of what you’ve got and feeling good doing it”. For Perky Pear’s website click here.
READ NEXT:
- 'It destroyed my brother - I'm not going to let it destroy me': Sister's plea after tragedy of beloved 22-year-old
- Top surgeon says he was victim of 'racial triaging' at Manchester Airport security
- Boy, 11, rushed to hospital with serious injuries after 'hit-and-run' crash
- Manchester mum who has gone viral with yellow sticker haul shares her supermarket saving tips
- 'I didn't marry my wife knowing I was gay. It cost me my job'
