
The beauty and reality TV worlds collided this week as Huda Beauty officially ended its partnership with Love Island USA contestant Huda Mustafa after a livestream controversy that triggered widespread backlash online.
In a statement posted on Instagram on 31 October 2025, Huda Beauty, the cosmetics company founded by Huda Kattan, announced that it had cut ties with Huda Mustafa, citing a violation of brand values.