When a product goes viral on TikTok, you know it has to be good - especially if social media stars are raving about it! And the latest is from Huda Beauty! Her #FauxFitler Luminous Matte Concealer took three years to perfect - so it’s no surprise that it’s blowing up on TikTok, Instagram and YouTube
The reformulated and creamy, crease-proof, and no-flashback formula concealer has been discussed non-stop since its launch. And better yet? It’s had over 11,000 posts online and more than 250 million impressions!
TikTokers like Danielle Marcan, Jackie Aina and Slay by Jess have all showcased the concealer and suggested that the ‘coverage is really beautiful’ and ‘really hydrating’ - no wonder it’s had more than 5 million engagement rate...!
