Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Daily Mirror
Daily Mirror
Business
Sarah Bradbury

Huda Beauty’s ‘beautiful’ #FauxFitler Luminous Matte Concealer has gone viral on TikTok

When a product goes viral on TikTok, you know it has to be good - especially if social media stars are raving about it! And the latest is from Huda Beauty! Her #FauxFitler Luminous Matte Concealer took three years to perfect - so it’s no surprise that it’s blowing up on TikTok, Instagram and YouTube

The reformulated and creamy, crease-proof, and no-flashback formula concealer has been discussed non-stop since its launch. And better yet? It’s had over 11,000 posts online and more than 250 million impressions!

TikTokers like Danielle Marcan, Jackie Aina and Slay by Jess have all showcased the concealer and suggested that the ‘coverage is really beautiful’ and ‘really hydrating’ - no wonder it’s had more than 5 million engagement rate...!

The #FAUXFILTER Concealer is a medium to full buildable coverage creamy concealer that moves with you for a luminous matte, skin-like finish that lasts all day. Infused with conditioning sweet almond oil and vitamin E to care for delicate under-eye skin, this next-level concealer has a lightweight formula that melts into the skin but doesn’t compromise on coverage or staying power! It effortlessly conceals dark circles and blemishes, beautifully blurs skin and brightens the under-eye without collecting or settling into fine lines. What more could you possibly want?

In addition to the majorly innovative formula, the extra large, pillowy soft doe-foot applicator hugs the curves of your under-eye and is also perf for spot concealing!

It’s suitable for all skin types, vegan-friendly, fragrance-free, alcohol-free, and non-comedogenic. Plus, the packaging is made with 30% PCR material and the outer pack is FSC certified and recyclable!

Huda Kattan’s new concealer has proved that the beauty mogul products really do perform amazingly and in true Huda Beauty style, will allow you to slay all day and feel empowered in your own skin!

What do you think? Have you tried any of Huda Beauty products before? Or fancy giving this new concealer a try for the weekend, night out, wedding or just to use every day and put the crease-proof formula to the test? Let us know your thoughts in the comments section below.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.