HubSpot is back in the news as the company is expanding the capabilities of Breeze Customer Agent. It’s now moving beyond customer service to support interactions across the full buyer journey. This includes marketing, sales, and operations.
The Breeze AI was originally launched as a tool to help service teams manage support tickets. The Breeze Customer Agent has reportedly resolved more than half of all customer conversations autonomously. However, HubSpot says the tool has quietly become useful well before the post-purchase stage, assisting in lead generation, pre-sales queries, and even onboarding.
