Huawei is making a significant resurgence in the Chinese smartphone market and is poised to surpass Apple as the leading smartphone brand in the world's largest market. In the first quarter of this year, Huawei experienced a remarkable 70% year-on-year growth in smartphone sales in China, while Apple saw a decline of over 19%, according to Counterpoint Research.
The competition between the two tech giants has intensified, with Huawei's comeback directly impacting Apple's sales in the premium segment. Apple, which held nearly 20% market share in China in the first quarter of 2023, has now slipped to the third position with a market share of 15.7%, while Huawei's market share has surged to 15.5% from 9.3% last year.
