During the COVID-19 onslaught, Hertz (HTZ) became an unexpected emblem of the economic turmoil, its bankruptcy jolting the car rental sector. Yet in a twist of fate, Hertz’s resurgence from Chapter 11 bankruptcy became symbolic of resilience. The re-emergence highlighted not just a business recovery but the ability to ride the wave of “revenge travel.”
Initially, as the SARS-CoV-2 virus dominated headlines, travel was a distant thought. But as fears waned, a suppressed yearning for travel unleashed. As borders reopened, the once-shuttered travel industry boomed, with HTZ stock benefiting handsomely from this resurgence.
