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Fortune
Fortune
Emma Burleigh

HR executives from Hilton, PwC, and Ally Financial weigh in on how recruitment will change in 2025

Hiring manager greets applicant for job interview. (Credit: Getty Images)

HR leaders always have one thing on their mind: securing the best talent. 

While employers currently have the upper hand in the hiring market, companies still have to compete with one another to attract and retain top candidates. Many businesses have beefed up their benefits offerings to woo workers, some focus on building a strong company culture, and others have resorted to poaching professionals. But in 2025, technological advances could change everything we know about recruiting strategies. 

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