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PC Gamer
PC Gamer
Chris Szewczyk

HP spends big to secure title sponsorship rights for the Ferrari Formula One team

Scuderia Ferrari F1 car and Charles Leclerc with HP branding.

It's been a pretty big 24 hours in the world of Formula One. On top of rumors that Red Bull design guru Adrian Newey could be leaving the team for unknown pastures comes the news that Ferrari has named HP as its title sponsor for the next several years. That means the red team is going to have at least a splash of blue.

Starting from the next round of the season in Miami, the team will formally be known as Scuderia Ferrari HP. Aside from the branding aspect, Ferrari will adopt various HP technologies, including PCs, video conferencing and printers. The deal extends to Ferrari's esport program and F1 Academy.

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