HP shocks with a major overhaul of entire PC portfolio, introducing Omni and Elite brands while ditching Spectre, Envy, and others

HP EliteBOok Ultra G1Q with Qualcomm Snapdragon X CPU.

What you need to know

• HP killed all its consumer and commercial PC branding, ditching Spectre, Pavilion, Dragonfly, and more.
• Under the new branding, consumer PCs are now identified as Omni, while business laptops are labeled as Elite, marking a significant shift in HP's product portfolio.
• HP OMEN, however, remains HP’s gaming brand for laptops and desktop PCs.
• The shift in naming is simply the lineup, and it ushers in a new era of computer power thanks to the advent of AI and new Copilot+ PCs.
• While Qualcomm-based laptops are the first with the new branding, forthcoming Intel and AMD devices are also part of the rebranding.