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Tom’s Hardware
Tom’s Hardware
Technology
Christopher Harper

HP reshuffles PC naming scheme, adds AI Helix logo branding, kills some old favorites

Partial crop of HP's OmniBook portfolio.

Hoping to simplify the ever-expanding world of the PC buyers' market, HP put out a press release disclosing its new Omni-, Elite-, and Pro- prefixed naming scheme across its entire line of laptop and desktop PCs. This new naming scheme is being introduced alongside HP's own AI PC logo dubbed an "AI Helix", and an even-odd numbering scheme with even numbers denoting PCs for commercial users and odd numbers denoting PCs for consumers.

Meanwhile, the "Ultra" naming is meant to denote "the most premium offerings or devices that redefine traditional form factors". Below, we've included some more official imagery and a table breaking down all the tiers established by HP's new PC branding scheme.

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