
Like many new Qualcomm Snapdragon X Elite laptops, HP targeted the Apple MacBook Pro 14 as a competitor for the HP EliteBook Ultra.
Part of this is just the usual Windows vs. Mac marketing rivalry that's been ongoing since at least the old "Hi. I'm a Mac" Justin Long ads from 2006. Qualcomm called back to that old ad campaign at the end of CEO Cristiano Amon's Computex keynote speech.