Founded in 1946, Yonex is famous for its Japanese craftsmanship, specifically surrounding the use of graphite material, a transferable commodity that has seen the company claim various titles in a number of sports worldwide. Throughout that time, their mantra has always stayed the same: "To craft a better future with unique innovations."
Originally, the company's founder, Minoru Yoneyama, specialised in wood-crafting but, as is the case, technology advances and, in 1980, one of the biggest changes in the brand's history occurred, as Yonex’s graphite technology really started to shine through.
