It was always going to be hard to rebrand a social media platform that had its own vocabulary around its name. 'X-ing' just don't quite roll off the tongue like 'tweeting'. But that wasn't the only problem. From the edgy logo that turned out to be a generic unicode character to the chaotic execution of the changes, X got off to a rocky start.
Five months on, the Twitter rebrand still hasn't quite caught on. As we approach the end of the year, we take a look back at key milestones in the year's messiest rebrand (for more on the history of the platform's branding, see our recap of the Twitter logo history).
