The success of England at the Women’s Euros has increased interest in women’s football to unprecedented levels, with record-breaking viewing and attendance figures and an increase in Women’s Super League (WSL) season-ticket sales. But, as is all too obvious in the women’s game, success comes from investment at both national and club levels.
The national teams that dominated the Euros had invested in both player contracts and available resources. They were also stacked with professional players from clubs that have invested in their women’s teams, like eight-time Champions League winners Olympique Lyonnais and Barcelona.
