We love a good look around the virtual shops at woman&home, as you'll see in our range of in-depth product reviews, product-focused news stories, and buying guides that make up just some of the articles on the website each day.
Our ethos is simple: we would never recommend a product to our audience that we wouldn't personally buy, use, or give as a gift to a loved one ourselves. We are particular suckers for a product that helps us solve a problem, save time or feel more comfortable and confident – all things that we know our readers appreciate too.
Our experienced team is full of experts in their field, whether that be beauty, fashion, health or homes, who have hours of hands-on product testing under their belts. And because we believe that the best way to become an expert is to get hands-on experience, our team vets everything possible before putting it in a buying guide – whether that's a pair of white trainers or a pelvic floor trainer.
We also take great pride in our industry awareness. Our editors are connected to leaders in their field, including health, fashion and beauty experts, as well as interior designers and even manufacturers.
Because our testing is ongoing, we always know what to look for when putting a product through its paces, and we'll also have the experience to compare against other editor-loved products, meaning we're able to make our recommendations based on continuous testing and re-assessing. From doing our hair in the morning to tracking our daily step count, every day involves ongoing consideration of exciting new launches and tried-and-true favourites.
How we research and test products
We cover an eclectic and exciting range of products on woman&home, from the best red light therapy devices to the best dehumidifiers. To test, analyse, review and recommend products across our core categories of beauty, fashion, health and wellbeing, and homes, our experienced editors engage additional experts in each specific field to examine, interrogate and contribute additional insight on the products we recommend.
For example, if we're testing the best air purifiers, we make an effort to work with certified indoor environmentalists as designated by the Indoor Air Quality Association. And if we're testing the best coffee machines, we'll ask an experienced barista to put them through their paces.
All of the products we test are used in a real-world environment and are never tested in a lab. This means that we use the products in the same way you will, either in our homes or in the outside world, which enables us to give feedback and provide a review that will be truly helpful and hopefully help inform your decision about what the best buys are for you.
You'll see photos of us using the products in many of our reviews and guides, to instantly show you that our recommendations are truly grounded in real-world experience.
In each of our buyer's guides you will find a 'How we tested' section, that specifically details how the products in that guide were tested and what methodology was used to choose the 'best' for our guide. For some of our guides, our testing process is so rigorous (we're looking at you, best stainless steel pans) that we've written longer articles about how we tested those products. These include:
Homes
- How we test dehumidifiers: behind the scenes of W&H's reviews process
- How we test pillows: our expert review process explained
- How we test mattress protectors: finding the perfect one
- How we test stainless steel pans: our expert process
- How we test mattress toppers: a process for spotting the best
- How we test electric blankets for a cosy, toasty bed set-up
- Our barista spills the beans on how we test coffee machines
- How we test heated clothes airers - hot takes from the experts
- Behind the scenes of how we test blenders at woman&home
- How we test mattresses: our deep sleep essentials
- How we test induction pans: behind the scenes of our expert tests
- How we test air fryers: what we assess for kitchen success
Fashion
- How we test bras to support you in making the right choice
- How we test trainers to find the pair that will put a spring in your step
Beauty
Health & wellbeing
Ethics and integrity
Although the way we test products for different sections of our site may differ, our approach to content creation, and our ethics and integrity, always remains the same.
We take great pride in the quality of our content on womanandhome.com. We are impartial, thorough and accurate. We take care to speak to credible experts and examine the latest research findings.
Woman&home is supported by its audience. This means that when you purchase a product through links on our site, we may earn an affiliate commission. It won't cost you more, but acts as compensation from the retailer sites for links and purchases directed to them from our site. We only feature products we personally recommend and affiliate commission does not influence our final product selection in buyer's guides or reviews. We never take money for reviews or inclusion in our buyer's guides.
We also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here.
All of the opinions expressed about products, and recommendations of products in buyer's guides and reviews, are our own. Any products our writers include in editorial content, as opposed to advertorials or paid-for editorial content, are chosen independently by our editorial team with no input from brands, our commercial partners or affiliate partnerships.
If you find an article that you think needs to be improved then please reach out to our Managing Editor, Ella Taylor.
Our testing team
Our expert team is constantly testing products hands-on to bring you their genuine recommendations.
