As a startup founded by millennials and catering to Gen Z, we’ve learned some things about connecting with a cohort that often perplexes older generations.
At our women’s health company Winx Health (previously known as Stix), we reached profitability by slashing our entire marketing budget—without sacrificing growth. We learned that the road to profitability is not easy or linear, but it is achievable. And we achieved it by giving our customers something completely free.
