In this article we'll explain how we made the Trailmakers 2.0 cinematic. Great game trailers are an art form. AAA studios have entire teams dedicated to them. Using state-of-the-art tools, the best animation software and the best 3D modelling software, they’ll work with VFX artists, editors, sound engineers, and composers to capture cinematic moments and gameplay, making a trailer that’s worthy of the biggest screens.
When it comes to indie games, however, things are different. Indie titles accounted for 99% of games released on Steam in 2024, but the developers behind those games often skip a proper trailer altogether. Instead, they cut together screen captures and put them to music, which doesn’t always captivate audiences. Perhaps they assume a AAA-level trailer is outside their budget, or maybe they’re so focused on the game that they don’t plan for all the marketing efforts needed to reach an audience.
