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Benzinga
Benzinga
Business
James Avery

How Walmart And Instacart Innovated Retail Media To Beat Competitors

Instacart Walmart Amazon CPG

It’s no secret that Amazon's (NASDAQ:AMZN) ad business has been successful, driving $31 billion in 2021. Between their on-site sponsored products, header bidding solution (TAM), and off-site retargeting network, Amazon has pioneered ad tech innovation in the past five years.

But Amazon isn’t the only retailer recognizing the potential of retail media: brands like Walmart and Instacart have taken notice and built billion-dollar ad platforms to compliment their core business.

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