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The Independent UK
The Independent UK
Katie Rosseinsky

How Victoria Beckham pulled off a rebranding many stars would envy

Spice Girl. Aspiring solo singer. Queen of the Wags. Tabloid figure of fun. Celebrated fashion designer. Head of Britain’s other royal family. Across three decades in the public eye, Victoria Beckham has undergone a very public metamorphosis, the likes of which few stars would have been able to pull off.

If, for example, around the time that Spice World was released in cinemas in 1997, you’d learnt that the Posh one in the “little Gucci dress” would actually end up showing her collections at Paris Fashion Week (and the crowd would lap it up), you’d be forgiven for raising a sceptical eyebrow. And yet, since her girl band days, Victoria has managed to flip the script on her public persona almost entirely. “I wouldn’t call it a reinvention,” she told Harper’s Bazaar in 2020. “I’d say it’s been an evolution.”

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