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The Times of India
The Times of India
Sport
TOI Sports Desk

How Viacom 18 has created a near monopoly with India home cricket rights

Viacom 18 Viacom India Cricket BCCI Star India Sony IPL Jay Shah Viacom18

Viacom 18 now officially holds the rights for all India home cricket across TV and digital for the next five years. They beat the other two serious contenders - Star India and Sony in a three way battle in an e-auction on Thursday to bag the coveted rights.

With this Viacom 18 has created a near monopoly in the Indian cricket broadcasting sphere.

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