“I didn’t know who Meghan Markle was when she wore my trainers.” Sebastian Kopp confides in a buzzy Parisian café, peering at me over his round tortoiseshell glasses. “The team were so excited, they came and told me she had bought Veja! And I said, who is Meghan Markle? I only know Elizabeth.”
Royal approval is only part of the story. The multimillion-pound Parisian brand has been worn by a host of stars: Emily Ratajowski, Emma Watson, Eddie Redmayne, and Katie Holmes to name a few, with the distinctive V logo sliding into the same league as Adidas’ iconic triple stripe and Nike’s famous swoosh. Even high fashion houses can’t resist the appeal. From Rick Owens, to Marni and Lemaire, Veja has worked on sell-out collaborations with numerous luxury brands.
