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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

How Uniqlo’s £15 crossbody bag conquered the world

The ubiquitous Uniqlo crossbody.
The ubiquitous Uniqlo crossbody. Photograph: Uniqlo

We’ve had the Fendi baguette and Bottega Veneta’s pouch – but this season’s it-bag comes from the high street rather than a designer store.

Retailing for £14.90, a banana shaped bag dubbed “the round mini” has become Uniqlo’s bestselling bag of all time, selling out seven times in the last 18 months according to the company.

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