
Twitch isn’t always a friendly place for creators. Between rampant hate raids, sexual assault allegations, and a frustrating algorithm, it’s tough to grow and stay sane as a creator on the livestreaming platform.
Determined to better understand Twitch, I hopped on a video call with Devin Nash, CMO of influencer marketing agency Novo Studios. Nash has had extensive interactions with Twitch executives on behalf of Novo and has been following the Twitch space for a long time. Prior to Novo, Nash was the CEO of esports org CLG.