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Foreign Policy
Foreign Policy
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Fatima Bhutto, Richard V. Reeves, Mustafa Akyol, Arif Rafiq, Fatima Bhojani

How Turkey’s Soft Power Conquered Pakistan

A promotional photo from the Turkish TV show Dirilis: Ertugrul. Tekden Film

When Esra Bilgic, the 27-year-old star of the popular Turkish television drama Dirilis: Ertugrul (“Resurrection: Ertugrul”), posted a picture of herself in a bralette and blazer on Instagram, she couldn’t have anticipated the collective lamentation that would follow. Bilgic, who plays Halime Hatun, a Seljuk warrior princess married to the titular Ertugrul Ghazi and the mother of Osman, eventual founder of the Ottoman Empire, received thousands of comments, but the response from a certain segment of fans was doleful, to say the least. “Where is halima Sultan i saw yesterday night,” one commenter inquired, echoing the distress of his compatriots and noting that he had been seeking repentance for himself as well as for the actress. “What will you do when Allah will ask you about your this posture. … Stay blessed Love from Pakistan.”

Today, Turkish dizi—television dramas—are second only to American ones in terms of global distribution. Turkish is now the most watched foreign language in the world, beating out French, Spanish, and Mandarin. Ertugrul, which began filming in 2014, first became popular on Netflix and has since been licensed to 72 countries.

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