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Daily Mirror
Daily Mirror
National
Siobhan McNally

How Tupperware became a kitchen must-have as shares of the post-war relic slump

The firm that inspired Joan Rivers to joke “I’ve had so much plastic surgery, when I die they will donate my body to Tupperware” has gone into meltdown.

Shares in the food storage giant tumbled almost 50% this week, threatening the firm that has kept us busy for almost 80 years trying to find the right lid for the right box.

Tupperware was named one of 10 greatest icons of our time in the Guinness Book of the 20th Century.

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