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Sports Illustrated
Sports Illustrated
Sport
Ben Steiner

How Toronto FC Used the Raptors’ Playbook to Sign Josh Sargent and Push for Global Relevance

It isn’t often that Toronto FC are the main show on Bay Street in Toronto, an address reserved for Canada’s biggest business, and at Scotiabank Arena, the home of NHL’s Toronto Maple Leafs and NBA’s Toronto Raptors. 

On Wednesday, though, it was all about the Reds. The in-arena studio was emblazoned with Toronto FC logos as the club introduced U.S. men’s national team striker Josh Sargent as its latest Designated Player in a deal that could rise to $27 million, smashing the MLS incoming transfer fee record.

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