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Fortune
Fortune
Sheryl Estrada

How top execs at Hasbro and Block find balance in a dual CFO-COO role

Gina Goetter onstage (Credit: Kristy Walker/Fortune)

The dual role of chief financial officer and chief operating officer is becoming more common, and the experiences of two industry-leading executives demonstrate that the CFO and COO positions can be complementary.

When Gina Goetter joined Hasbro—the largest publicly traded toymaker in the U.S. and one of the largest in the world—in 2023, she was hired as both CFO and COO, a combination that immediately drew her interest. It was her second CFO role, following her time at Harley-Davidson.

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