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Glenn Fosbraey, Associate Dean of Humanities and Social Sciences, University of Winchester

How to win Eurovision: the secret code of the contest’s winning lyrics

The Eurovision Song Contest stage. Review News/Shutterstock

The Eurovision Song Contest is one of the few remaining examples of event TV – and UK audiences lap it up. With 8.9 million viewers in 2022, Britain formed the largest audience of all Eurovision markets. And this time around, there’s even a bit of hope for those cheering on the home talent.

Although it’s been 26 years since the UK’s last victory, courtesy of Katrina and The Waves in 1997, Sam Ryder’s Space Man marked a return to the runners-up podium last year. The UK has now chalked up a record 16 second place finishes. But what would it take to go one better and win the whole thing?

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