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The Conversation
The Conversation
Politics
Robert Danisch, Professor, Department of Communication Arts, University of Waterloo

How to win an election? Focus on persuasion, not policy

Ontario residents will soon elect a new government, and Canadians should expect a federal election this spring.

Elections matter. They are opportunities for democracies to enact the bedrock principle that leaders are accountable to the citizenry — and for citizens to examine how communication practices inhibit or enhance democratic life.

For politicians, elections pose a specific, clear communication challenge: How does a politician persuade a voter?

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