You’ve probably noticed more quarter-zips around. This time, it’s not the City boys to blame. Rather, it’s that the fashion industry’s attitude has shifted. Once dismissed (not least by GQ, who named it “a joyless jumper for the joyless grind”), the style has been reclaimed by the very people who deemed it uncool – I even wore a Vivienne Westwood design to attend London fashion week.
In menswear circles, the rise has been slow and steady. IYKYK labels such as Mfpen and Amiri introduced them into their autumn/winter 2025 collections, before luxury houses Dior and Louis Vuitton followed suit for spring/summer 26. A few A-list celebs have been spotted wearing them (including People magazine’s sexiest man alive for 2025, Jonathan Bailey). The popularity is measurable, too – in the latest Lyst Index (a quarterly report of the world’s most coveted items in fashion), Polo Ralph Lauren’s cable-knit quarter-zip was named the top menswear buy.
