We’re only a few months into the year, and already we’ve got a front-runner for 2025’s biggest internet trend.
It all started with the Studio Ghibli wave. A few weeks back, social media feeds were suddenly clogged with anime-style self-portraits and group shots of your friends, family and celebs. That morphed into the Barbiecore craze, turning people into boxed dolls, complete with custom accessories and flawless, dewy skin that even a ten-step skincare regimen couldn’t provide.