Research commissioned by Sports Direct found that 41% of children admit to wearing a school shoe simply because it looks good rather than because it fits properly. According to the study, the average child goes through three pairs of school shoes every year, meaning that parents invest a lot of time and money into finding the right shoes.
And one in 10 parents say their children won’t tell them when their school shoes are starting to feel too small for them. Sports Direct partnered with Musculoskeletal Podiatrist, Rob Payne from the London Podiatry Centre, to share tips on how to spot when a shoe doesn’t fit.
He said: “Parents can easily check shoes to make sure that they are fit for purpose. If a shoe wears prematurely then this will indicate that the shoe isn’t beneficial for the child."
