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Marie Claire
Marie Claire
Lifestyle
Lia Beck

How to Tell If You're Actually Passionate About Something, According to Tibi Founder Amy Smilovic

A photo of Nikki Ogunnaike with an inset photo of Amy Smilovic and text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike.

Amy Smilovic is a fashion brand founder, illustrator, and author—exactly the kind of work you can picture someone passionately working on at all hours of the day. But before starting her line, Tibi, in 1997, Smilovic worked for American Express, where she learned something unexpectedly profound about what being "passionate" actually means.

"A lot of people assume like, well, if you're going to be passionate about something, it must be because you are in the music industry or the film industry, right? I call bullshit on that," Smilovic tells editor-in-chief Nikki Ogunnaike on the latest episode of the "Nice Talk" podcast.

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