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TechRadar
TechRadar
Darren Rushworth

How to support vulnerable customers as a technology leader

A person holding out their hand with a digital AI symbol.

With rising utility bills and the increasing cost of living, consumers need more support than ever—especially the most vulnerable. Acknowledging vulnerability isn’t enough; organizations must take action to ensure no one falls through the cracks.

Recent research from Focal Data highlights a growing number of UK adults who are either already in or on the verge of vulnerable situations. However, there is encouraging news: awareness is increasing, particularly among younger generations, and organizations now have clear, actionable guidance on providing meaningful support.

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