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Woman & Home
Woman & Home
Lifestyle
Lucy Abbersteen

How to style the cowgirl bob - the breakout style that's dominating current hair trends

Collage of Naomi Watts, Emma Stone and Ayo Edebiri with bob hairstyles to illustrate the cowgirl bob trend.

It’s undeniable that cowgirl-inspired fashion and beauty trends have been all the rage for the past year. From copper-hued hair to cowboy boots, its influence on many of the looks du jour is clear – and now the cowgirl bob looks set to have its moment in the sun next.

Frequently seen with a tousled silhouette, this trending take on ever-popular bob hairstyles marries the classic shorter length with a shaggy vibe and, often, a full fringe. It’s undone, it’s laid back and everybody wants in on the look for SS24. To confirm what makes a bob “cowgirl” and who this haircut suits best, we asked leading hairdresser and trend forecaster Tom Smith to break down this trending style to help you decide if it’s right for you.  

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