The Pantone Colour Institute experts have chosen ‘an unconventional shade for an unconventional time’ for 2023’s Colour of the Year – and Viva Magenta is certainly far from muted.
In fact, ‘brave, fearless, powerful and empowering’ is how this nuanced crimson-blended shade is described – ‘an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint’.
