No matter how many (or how few) followers you’ve got on Instagram, chances are you’ll have received a direct message (DM) from an unknown account that goes something like this: ‘Hey! I’m on the promoter team at [insert brand name] and we’d love you to become a brand ambassador! Please DM the brand to find out more.’
Often, these messages come from an account with very few followers and no profile picture, and they’ll sometimes follow up urging you to ‘Hurry, because there are only a few spaces left!’ Other times, they comment ‘DM to collab’ underneath a photo instead of messaging.
On the surface, it’s flattering to think that a marketing professional has spied your profile and decided that you’re a perfect fit for a clothing or accessories company.
