How to sell your own data — and why you might want to

Thanks to the ubiquity of data collection, everything about you can be collected — and has likely been sold.

In its broadest sense, data is information, so it’s not limited to what’s collected online. The physical notes your health care provider takes? Data. Gossiping with friends? Yeah, you’re collecting data. But with the online data market projected to grow from $162.6 billion in 2021 to $273.4 billion in 2026, data’s digital form has established itself as a primary concern.