You're out for dinner with a bunch of friends, one of whom orders pizza with anchovies and olives to share, but you hate olives and anchovies! Do you pipe up with your preferred choice — Hawaiian — or stay quiet?
This scene plays out every day around the world. Some people ferociously defend their personal tastes. But many would rather expand their palate and not have to rock the boat the next time someone in their friend group orders pizza.
